Faraji Creations Logo Design

Faraji Creations was referred by one of my newer clients. A startup dealing with African ornaments, curio, carvings and crafts, Faraji needed a logo that felt African, authentic and memorable. It needed to be a brand that could withstand the test of time without feeling boring or like a passing fad; in short, age gracefully. This time the client was specific about the colour they were looking for: ochre, brown or other dark colours combined with oranges or yellow. I chose this sun shape because it feels, warm, simple, yet modern with the ‘fc’ at the center balancing it out.