Yaalo Express Logo & Identity Design

Yaalo was an aggressive air ticketing, travel and cargo agency with bold ambitions: They wanted to grow their client base beyond their friends, family and clients they had worked with before. Their plan was to create a brand that would take off and later spawn other related businesses e.g. tours and travel among others. My approach was to create a brand that was adaptable in a way that it could be used for different ventures without feeling out of place. Also, a brand that could withstand the test of time.