Kay Brothers Logo Design

The client approached me after seeing the branding I had done for a previous client. He wanted a brand that was simple and professional, as his client base had grown to include a few corporates. Of essence to him, was that the logo should instantly communicate what the company was about at first glance. Being in the construction industry, I chose to incorporate a screw and a building blended in the logo typeface to form the word KAY. it is indeed a very literal logo, but one that communicates what it needs to fast and succinctly.