Ruby Freight Logo & Identity Design

Ruby Freight, a forward-thinking logistics company, was already in business by the time they approached me to brand them. They looked up to industry leaders like Panalpina, CH Robinson, Kuehne Nagel whose brands were simple and easily recognisable. The client wanted a brand that was a challenger. One that wouldn’t drown in the sea of logos that was the crowded logistics industry. Being a young, agile company, they needed a identity that looked exactly that without losing the professional touch.