Acacia Uniforms

Acacia Uniforms approached me through a referral from an old client to come up with their new logo/identity. They were looking to start a uniform shop in a mall and they felt that having a strong distinct brand was one of their key priorities. As usual, I did an initial questionnaire to build an understanding with the client after which I started the design process. The client was looking for something simple, colourful and inviting. I chose to use a mix of several colours to show variety. The circles in different sizes were also to echo on the availability of various types of uniforms; textures, materials, prints etc. Finally, This is wrapped into a circle which also happens to be a tree. I chose to use a bold typeface because of its superior display properties.

ClientAcacia UniformsServicesLogo & Identity DesignYear2017